Atturo AW730 Winter Tires: A New Contender for Canadian Winters

Atturo is known for the Trail Blade. When you think Atturo, you think aggressive truck tires with bold sidewall designs. Winter tires? Not exactly their reputation.

That's changing. The AW730 is Atturo's entry into the dedicated winter tire market, and it's a move that makes a lot of sense — especially for the thousands of Canadian truck and SUV owners who already run Trail Blades in summer and need a proper winter setup.

Why Atturo Made a Winter Tire

If you're a truck owner running Trail Blade X/Ts from April to November, what do you switch to in winter? Most people default to whatever their local shop recommends — usually Bridgestone, Michelin, or whatever the distributor is pushing that season.

Atturo saw an opportunity: give Trail Blade loyalists a winter option from the same brand they already trust. Keep them in the ecosystem. And offer it at the same value-oriented pricing that made Atturo popular in the first place.

The result is the AW730 lineup: a dedicated winter tire and an ice-focused variant, covering 37 sizes combined between the two models.

AW730 vs AW730 Ice: What's the Difference?

Atturo offers two winter models, and the distinction matters:

AW730 (Winter)

The standard AW730 is a dedicated winter tire built for snow, slush, and cold pavement. It features:

• Aggressive directional tread pattern for snow channeling
• High-silica winter compound that stays flexible in extreme cold
• 3D siping for edge bite on packed snow
• Reinforced sidewall for truck and SUV weights
• 3PMSF certified (Three-Peak Mountain Snowflake)

This is your all-around Canadian winter tire. It handles the mix of conditions we actually face — snow-covered highways, slushy city streets, cold dry pavement, and the occasional freezing rain.

AW730 Ice

The Ice variant is specifically engineered for icy conditions. The differences from the standard AW730:

• Softer compound that grips ice at lower temperatures
• More aggressive siping pattern with additional micro-sipes for ice edge grip
• Modified tread block geometry optimized for ice traction over snow evacuation

Choose the Ice if you're in a region where freezing rain and ice are more common than deep snow — southern Ontario, the Maritimes, or urban areas where roads get icy but aren't always snow-covered.

Choose the standard AW730 if you deal with more snow than ice — rural Ontario, Quebec, the Prairies, or anywhere that gets heavy snowfall.

Size Coverage

Between the AW730 and AW730 Ice, Atturo covers 37 sizes. This is a solid range for a first-generation winter product and includes most popular truck and SUV fitments:

• Light truck sizes for half-ton and three-quarter-ton pickups (F-150, RAM 1500, Silverado)
• SUV sizes for mid-size and full-size SUVs (4Runner, Grand Cherokee, Tahoe)
• Crossover sizes for smaller SUVs and CUVs

The coverage isn't as extensive as a Bridgestone or Michelin winter lineup — those brands have been making winters for decades — but for a new entry, 37 sizes is meaningful. It means most truck and SUV owners can find their size.

How Does It Compare?

The AW730 enters a competitive market. Here's where it sits:

The AW730's biggest advantage is Atturo's pricing philosophy. Just like the Trail Blade undercuts Nitto and BFGoodrich on truck tires, the AW730 is positioned to undercut premium winter tire pricing while delivering solid performance.

What We Know So Far

I'll be transparent: the AW730 is new. It doesn't have ten winters of Canadian road data behind it like a Blizzak or X-Ice. We can't point to five years of customer feedback and say "this is how it holds up."

What we can tell you:

• Atturo's engineering team has a proven track record with the Trail Blade series
• The tire meets all relevant winter certification standards (3PMSF)
• The compound technology and tread design are competitive with established products
• Atturo's quality control across their entire lineup has been consistent in our experience

We're confident enough to stock it, and we're confident enough to recommend it. But we're also honest enough to say "this is a new product" and we'll update this review as Canadian drivers put seasons on it.

Who Should Consider the AW730?

Ideal Candidates

• Current Trail Blade owners who want to stay within the Atturo brand for winter
• Truck and SUV owners looking for a winter tire that's priced below the premium brands
• Drivers willing to try a new product in exchange for better value
• Anyone who values direct import pricing — because we bring these in from the factory, the savings are real

Maybe Wait If

• You need a decade of proven winter performance data before you trust a tire with your family's safety — the Blizzak and X-Ice have that track record
• Your size isn't covered in the current 37-size lineup
• You drive a passenger car — the AW730 is truck/SUV focused right now

The Opportunity

The winter tire market in Canada is dominated by three or four brands. Bridgestone, Michelin, and Continental own the premium space. Haida and a few others serve the budget market. The mid-range — quality winter tires at fair prices — is underserved.

That's exactly where the AW730 sits. Atturo has proven with the Trail Blade that they can deliver quality tires at value pricing. If the AW730 follows the same playbook, it has a real chance of disrupting the Canadian winter tire market.

We'll be watching closely — and selling them to the early adopters who see the value.

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